1.   Ask your lender to modify your loan terms and defer payments.  During this difficult period it is important to conduct amicable, transparent, and frequent communication with all stakeholders. This includes lenders along with your corporate business attorney and certified public accountant, as well as your hotel franchise company and any third-party management company. If you are experiencing a severe financial hardship, reach out to your lender and appeal for a modification to the existing loan terms reflecting the new business realities of today and seeking a temporary deferral of monthly loan payments.