Innovators don’t do different things, they do things differently. Innovation is part of the human DNA. Innovation distinguishes a leader from a  follower. Innovation refers to the activity of people or organizations to change themselves and their environment. It is the successful exploitation of new concepts and ideas that are brought to market, put into practice, maybe leading to new products, processes, systems,  attitudes, or services that improve something or add value. It involves an individual stance, an organizational process, and a social movement all put together. The need for the creative orientation may be due to unsatisfactory existing circumstances and conditions in the organization, new opportunities socially, or implementation of the latest technology.

Make or Buy have increased progressively over the years. For example, the Fashion Industry (Nike) (all manufacturing outsourced), and Electronics  Industry-Cisco (major suppliers across the world), Apple (over 70% of components outsourced). Brands such as Hewlett-Packard and PalmOne collaborate with Asian suppliers on the design of their PDAs.